Why digital marketing is in demand and how you can be digital marketer.

Everywhere we are hearing Digital marketing is new trending career. So what exactly is this thing?

In very easy words marketing done on digital platform is called Digital marketing.

To dive bit deep in it we can say, it is the component of marketing that uses the online and Internet based digital technologies such as computers, smart phones and other digital platforms to promote services and products.

Before knowing what digital marketing is we all are eager to know how much they earn, its human nature why to do things if it’s not worth the effort.

 

How much digital marketer earn?

Average salary of fresher or beginner is about 3-4 lac Per Annum and will vary with various factor like skills, organization he/she is working with, location and may more.

According to chart you can see the salary of higher position in digital marketing.

One can go beyond that if he does free lancing, growing industry is creating more and more supply but due to lack of exposure they are not achieving there goals this is where freelancers comes in to make the reach of particular and can charge according to their will and skills they will be offering.

Now we know how much digital marketer earn let’s know what does digital marketing means and what they do.

What is Digital marketing?

Digital Marketing is the promotion of brands to connect with customers using the internet and other digital communication. This includes not only social media, email and web-based advertising, but also multimedia messages and text as a marketing channel.

It is defined by the use of numerous digital tactics where they spend much of their time: online. Digital marketers have a clear vision of how every campaign supports their goals. And depending on the goals of their strategy.

 

Digital marketing can be called core of everything in market today. Forbes also forecasts, video content will be refined for (SEO) purposes, social media will become conversational in the B2B space and email marketing will become more personalized. In coming days 75% of marketing budget will be used for digital marketing as digital world is growing and it’s irreversible.

Top 5 types of digital marketing. 

Search Engine Optimization (SEO): It helps marketer to enhance the ranking of website in organic search list, it helps to get more traffic on your page or website which leads to awareness, digital branding, leads and conversion.

Few steps to make seo friendly sites:

1 chose seo friendly domain

2 Seo friendly Layout

3 Optimized keyword, title, Meta tags and anchor.

4 mobile seo

5 on page and off page seo

6 seo copy writing

And there are many more.

Email marketing: One of the oldest type of digital marketing, mostly marketer use E-mail to develop relationship with their customer to generate Leads.

There are many E-mail marketing components like Newsletter, Announcement, Event Invention and Marketing Offer.

Content Marketing: In 21^st century it is one of the most important type of digital marketing. It basically focus on converting and attracting targeted audience into customer by designing, publishing, distributing promoting and sharing valuable and relevant free content on different digital channels.

Here are some of the best content marketing technique:

1 E-blog.

2 Social media.

3 Infographics.

4 Videos.

5 Podcasts.

Search Engine Marketing: It is one of the primary types of Digital Marketing activities, it help business to gain market online from ads on search engines, there many synonyms related to SEM as PPC(Pay per click), CPC (cost-per-click), CPM (cost-per-thousand impressions) and Paid search adds.

PPC works best for business if they have good budget to gain traffic and recognized in online world in quick way.

The formula to calculate PPC is: - Pay per click ($) = Advertising cost ($) ÷ Number of ad clicks

Social Media Marketing: It is one of the most popular type of digital marketing it helps marketer to brand there image in trending way. It is preferred by almost all of the brand because it’s the only way to reach your customer in no time. The latest social media marketing is SM ads that organization need to know to ensure better use of these platforms.

Here are some types of ads for some of the best social platform.

Types of FB ads: Photo ads, video ads, carousel, slideshow.

Types of LinkedIn ads: Sponsor mail, Sponsor content, Text ads, Display ads, Dynamic ads.

Types of twitter ads: Promoted trends, Promoted acc, Promoted tweets.

Types of Instagram ads: Carousal, Image, Video.

Why you need Digital Marketing?

1) Affordable: It’s less expensive and one can start doing it with zero money.

2) Flexibility: you also the flexibility of testing and stopping poorly performing campaigns in real time.

3) Mobile Access: You can be in front of your audience while they use many different apps on their mobile phones by social media ads and many more.

4) Expansion: With brand awareness campaigns and Google Shopping Ads, you can expand your brand awareness and boost sales.

5) Interactivity: You can communicate with your audience directly through social media email and many more ways, it helps you to gather valuable information directly.

6) Multimedia: audience tend to engaged with multiple media like video, audio and image. Hence increase the chances of conversion.

7) Tracking: Besides communicating you can track customer choice what you customer is looking for and many more.

And there are many more benefits, sky is the limit for digital marketing.

Which company are investing more in Digital Marketing?

Here are some of the best digital marketing company in the world which are looking forward to grow high in coming years and you all stand chance to be part of them.

Conklin Media, Markitors, WebFX, Silverback Strategies, MaxAudience, Perfect Search Media,Thrive Internet Marketing, Disruptive Advertising INC, Ignite Visibility, WEBITMD

As world is going online more and more everything is linked so does the provider are increasing and getting connected and throwing tough competition. Slowly every organization is diverting its marketing toward digital marketing and it lifts the vacancy bar for digital marketers.

 

What it takes to be a digital marketer?

A Bachelor’s degree is must to be professional digital marketer.

A degree in marketing, advertising, communication or journalism would help you to build foundation to be a digital marketer.

No worries you can be digital marketer with an unrelated degree like

Business law.

Management.

Economics.

Finance.

Computer Science.

Math.

Statistics.

Learn important skills like:

Content Writing,

Communication Skills,

Data Analytical Skills,

Creativity,

Keep update about news and trends in market.

Get yourself certified with highly reputed digital marketing courses like Eduvogue, where you can learn things and implement them in live scenario, and get complete knowledge of how industry work and what exact role does a digital marketer plays.

 

 

“An investment in knowledge pays the best interest”